In 2025, Kettering’s property market continues to demonstrate resilience and steady growth, with average house prices around £267,000. As the market evolves, sellers must understand what features and selling points will most effectively attract buyers in this thriving Northamptonshire town. Estate agents in Kettering have identified several key areas that sellers should focus on to maximize their property’s appeal and achieve the best possible sale price.

Energy Efficiency Features

Today’s buyers are increasingly conscious of both environmental impact and ongoing running costs. Properties with strong energy efficiency credentials have a distinct market advantage in Kettering.

Modern developments in the area often highlight features such as underfloor heating, solar panels, and smart home technology. Even for older properties, investing in improvements like upgraded insulation, energy-efficient windows, and modern heating systems can significantly increase appeal.

According to local market data, properties with higher EPC ratings typically generate more initial interest and often command premium prices. With energy costs remaining a significant consideration for buyers, demonstrating that your property is economical to run can be a major selling point.

Connectivity and Transport Links

While Kettering doesn’t have its own train station, the town’s excellent road links make it an attractive option for commuters. Sellers should emphasize proximity to key transport infrastructure in their marketing.

Properties with good access to the A6 and A45, which connect to the wider road network, are particularly desirable. Additionally, highlighting the convenient distance to Wellingborough station, which offers direct trains to London St Pancras in under an hour, can attract commuter buyers seeking a balance between affordability and accessibility.

For properties with off-street parking or garages, this should be prominently featured in listings, as parking provision is increasingly valued by buyers, particularly families with multiple vehicles.

Modern, Flexible Living Spaces

The way people use their homes has evolved significantly in recent years, with a continued emphasis on versatile living spaces. Properties offering open-plan kitchen/dining areas, dedicated home office spaces, or rooms that can be easily adapted for different purposes have strong appeal in the current market.

For properties without these features, sellers might consider whether modest renovations could create more flexible spaces. Even small changes, such as removing non-structural walls to create more open living areas, can significantly increase a property’s marketability.

Natural light is another key consideration for today’s buyers. Ensuring that windows are clean and unobstructed, and potentially installing larger windows or skylights where appropriate, can transform the feel of interior spaces.

Outdoor Space and Connection to Nature

One of Kettering’s significant selling points is its balance of town amenities with proximity to nature. Properties with well-maintained gardens, patios, or even small balconies have increased in value as buyers place greater emphasis on outdoor living spaces.

When preparing to sell, investing in garden landscaping and outdoor areas can yield significant returns. Even modest improvements, such as tidying, basic landscaping, and creating defined outdoor living areas, can dramatically increase a property’s appeal.

For properties near green spaces or with views of the surrounding countryside, these features should be highlighted in marketing materials. Proximity to Kettering Lakes and its nature reserves, or to Stanwick Lakes, can be significant selling points for properties in those areas.

Quality Schools and Amenities

Kettering has 32 schools in and around the town, with 72% rated either ‘Good’ or ‘Outstanding’. For family homes, proximity to these well-regarded schools is a major selling point that should be emphasized in marketing materials.

Similarly, the town’s expanding retail and leisure facilities, particularly Kettering Lakes, have enhanced the area’s appeal. Properties within walking or short driving distance of these amenities often command premium prices, particularly among young families and professionals.

Sellers should ensure that information about local amenities, schools, and leisure facilities is readily available to potential buyers, either through their estate agent or in property particulars.

Modern Fixtures and Quality Finishes

Buyer expectations regarding fixtures and finishes have risen significantly. Properties featuring modern kitchens with integrated appliances, contemporary bathrooms, and quality flooring can achieve faster sales and better prices.

While complete renovations aren’t always necessary or cost-effective, targeted updates to key areas like kitchens and bathrooms can yield significant returns. Even smaller improvements, such as replacing dated hardware, upgrading lighting fixtures, or repainting in neutral, contemporary colours, can significantly enhance a property’s appeal.

For period properties, retaining and highlighting character features while ensuring modern comforts and conveniences offers the best of both worlds to potential buyers.

Price Positioning and Presentation

With Kettering offering relative affordability compared to neighbouring towns like Northampton and Bedford, correct pricing remains crucial. Working with experienced local estate agents who understand the nuances of the Kettering market is essential for accurate valuation.

Professional photography and detailed floor plans have become standard expectations for property marketing. Ensuring your home is thoroughly decluttered, well-presented, and professionally photographed can significantly impact buyer interest and, ultimately, the achieved sale price.

Conclusion

Kettering’s housing market in 2025 offers excellent opportunities for sellers who understand and cater to buyer preferences. By focusing on energy efficiency, flexible living spaces, outdoor areas, connectivity, and quality finishes, sellers can maximize their property’s appeal in this competitive market.

Working with established local estate agents who have deep knowledge of the area’s property landscape ensures that sellers can effectively highlight their home’s strongest selling points and position it appropriately within the market. With the right approach, sellers in Kettering can achieve successful sales that reflect the town’s growing appeal as a desirable place to live.